eStara Announces Major Cross-Channel Communication Milestone
This news article announces that eStara Push to Talk service has exceeded 3 million users. This application connects online buyers and merchants. EStara provides Push to Talk, local number, and toll-free Call Tracking services.
A specific example of eStara’s click-to-callback service success is highlighted. Dell Financial Services enacted this system because the lender lost 90% of approved but unverified applicants. This was due to the fact that the users were ready, but did not end up proceeding with the online service. However, with the click-to-callback button the lender now verifies and converts 55% of applicants over the phone.
EStara explains that their service has several pricing models and is simple technology that can integrate cross channel businesses. The click-to-callback button is more effective then having just a phone number on their website. This option is for businesses that have a website and want to have more effective results.