Succeeding online without a Web site
This news article addresses the need for local information on the Internet. Smaller businesses can utilize search engines such as Google, Yellow Pages, and Verizon. However, in addition to these contact information-listing services is the idea of pay-per-call advertising.
The news article explains pay-per-call advertising in great detail including: descriptions, categories, distance, pricing, and plans. They discuss AOL pay-per-call services that were offered beginning in April 2005. Using pay-per-call will help create a phone call to a business. Ingenio provides the technology for this pay-per-call advertising.
Pay-per-call campaigns do not require a web presence. Instead the business can create contact information that may spark a phone call. Pay-per-call campaigns require that the business create a two-sentence summary of their business. They must select categories that they would like their advertisements to be placed in and also the radius that they serve. Businesses determine how much they are willing to pay for a call and placement of their listing is based on competing bids from other pay-per-call businesses.