San Francisco-Based Company Introduces Pay-Per-Call Advertising
This article discusses the introduction of pay-per-call technology by San Francisco-based company Ingenio. Ingenio has received a patent for the technology behind pay-per-call. It explains that advertisers on Google have pay-per-click advertisements. Pay-per-call builds off of this idea. Advertisers have a 800 number connected to their advertisement and only pay when a customer calls the 800 number.
Advertisers will have to pay more for pay-per-call, but pay-per-call will provide more effective sales leads. Advertisers will also be able to track phone information such as whom and from where they called. FindWhat.com is promoting pay-per-call advertising. The advertisers will bid and their bid amount will determine where they are listed in the search rankings.