SPG Solutions Enters Pay-Per-Call Arena
This news article says that marketing technology company SPG Solutions is launching a pay-per-call advertising option for online publishers. The product will be called ZiffLeads. Pay-per-call is geared for small to medium size businesses that don’t have a website and want to connect with clients online.
The technology in ZiffLeads offers customization options such as bid per call versus a flat fee per call system. The advertiser can have an 800 number on their advertisement or have an interface in which neither the client nor the business have to dial a phone number to connect with each other.
The article also highlights the pay-per-call technology created by Ingenio. Ingenio and AOL are working together to provide this technology.