Pay-Per-Call Advertising: Is It The Next Big Thing
This article is similar to Article #30 however, it has more specific data. It explains that advertisers have to pay more per call then per click. For example, pay-per-call fees are about $2 per call whereas pay-per-click fees are in the pennies. However, pay-per-call ads bring better sales leads. This is ideal for companies that do not have a website. “According to researcher Kelsey Group, 70% of small and midsize U.S. businesses don’t have a website.”
Developers and analysts see the market increasing in the future, especially when bigger businesses see the success it has brought smaller businesses. FindWhat.com provides pay-per-call services and an advertiser’s bid will determine where they are placed in the search listing.