Pay-Per-Call: A New Avenue for Search Marketers
This news article highlights the benefits of pay-per-call advertising for businesses that do not have a website. It also compares pay-per-call advertising with pay-per-click advertising. The article specifies which business should use pay-per-call, pay-per-click, or a combination of both advertising strategies.
Pay-per-call is an effective new advertising method geared at small-to-medium sized businesses. These businesses are least likely to have a company website and therefore are missing out on potential customers. This is a common affliction of small local businesses. To address the need for more advertising, these businesses can use pay-per-call advertising.
Pay-per-call advertising works a little differently then the oft-used pay-per-click advertising. First, a business is charged each time their internet advertisement is clicked on whereas for a pay-per-call advertisement, the business is only charged when a customer actually calls the toll free phone number. Secondly, the price range of these two Internet advertising strategies is different. Pay-per-call tends to be more expensive. This is most likely due to the fact that phone leads are a cherished item in business, especially for local businesses, mortgage brokers, real estate agents, and the like.