Out of the Net
This news article discusses the use of pay-per-call online advertising in Ireland and the rest of Europe. In Ireland 60% of small firms do not have a web presence nor do they intend to create one. Many firms do not wish to be on the web due to the nature of their business (i.e. Plumber), it requires broadband, an IT department, etc.
However, pay-per-call services are easing the attitudes of these firms towards Internet advertising. The article states that they believe Irish businesses are more likely to create this web connection than their European counterparts. The article explains that a company has the option of having a robust site with e-commerce, a simple static site, or no site and invests in pay-per-call advertising. A definition of how pay-per-call advertising works in briefly discussed.