Ingenio gives cybersurfers ability to find local ads
This news article gives examples of searching online for local information. It defines and compares pay-per-click and pay-per-call advertising. It then promotes pay-per-call advertising by providing short testimonials from current users.
In the beginning people searched in the printed Yellow Pages for local advertising, now they use Internet search engines. Especially since many households are switching to faster broadband Internet access. Most advertisers have advertised on a pay-per-click basis, however several advertisers are seeing the benefits of pay-per-call.
The article provides an example of when a customer would be better serviced with pay-per-call advertising in the case of finding a real estate agent in their local area. It concludes with pay-per-call promotion by users of various backgrounds.