Espotting denies pay-per-call link
FindWhat.com is the parent company of Espotting and they denied the claim that Espotting has partnered with Think UK to provide pay-per-call services. FindWhat.com wishes to launch pay-per-call in the UK, but has not made an announcement about any partnerships yet.
A description of pay-per-call is given and its alternative function to pay-per-click advertising. The advertiser must pay only when they receive a call from their advertisement. It was noted that last month the marketing firm Callegen launched a Cost-per-Call service in the UK geared towards agencies, publishers, and advertisers.