CitySearch, local company promote pay-per-call
This news article highlights the announcement by Citysearch that they are offering pay-per-call advertising. A “web telephony” company named CIRXIT will power Citysearch. Pay-per-call advertising is considered effective because phone leads offer better sales leads than just clicking to a company’s website. In pay-per-call a merchant only pays for their advertisement when a customer calls the phone number they have listed in the advertisement.
Pay-per-call will roughly cost the advertisers $3-$5 per call. The applications of pay-per-call are numerous including: online dating sites, higher-end restaurants, hotels, spas, and attorneys. The businesses will be able to track their pay-per-call effectiveness. Pay-per-call will bring local businesses into the Internet world.