Branding With Pay-Per-Call Television Advertising
This article discuss pay-per-call as it relates to television. Many commercials list a website and telephone number. This performance-based advertising allows advertisers to pay only when customers respond by phone to their television advertisement. Pay-per-call is effective when offering discounts for a product that has mass-market appeal.
Some companies, however, use television to build their brand, but only direct customers to their websites instead of a 1 800 number. This eliminates the high cost of processing calls.