Birds of a Feather? Not all Tier 2 Engines are the Same
This article compares two Tier 2 engines: FindWhat and LookSmart. It was a response to a blog that asked why smaller companies have not found the same success as Google and Yahoo!. Currently, FindWhat has considerably increased its revenue and has a bright future. In contrast, LookSmart has reported a loss in the first quarter. The article gives a listing of why the financial position of each company has occurred.
FindWhat is launching pay-per-call advertising with Ingenio. They signed a contract with Verizon to incorporate Superpages into their local products. They have tapped into the European market through a deal with eSpotting. On the other side, LookSmart lost their MSN contract, which led to a loss of distribution and listings.