A Pay-per-Call model for advertisers without websites
This article details the pay-per-call advertising services offered by FindWhat.com. The article explains that you don’t need a website to have contact information on the Internet. Instead you can enable pay-per-call advertising. Advertisers only pay when a customer calls their toll free 800 number from the Internet advertisement. This is a paid search and advertisers bid against one another for a listing position in various categories.
FindWhat.com and Ingenio work together to create these web-advertising solutions. This service is geared to small to medium sized businesses, which make up nearly 22 million businesses in the United States. Another important factor is that the largest service area for these businesses is within a 50-mile radius, hence they have a local focus.