AOL Dials Up Ingenio’s Pay-Per-Call
This article highlights the partnership between AOL and Ingenio with regards to pay-per-call advertising. The article details the components of pay-per-call such as reasons behind it, potential clients, and relationship to traditional online advertising. The article stresses the needs and current actions of small businesses. Many small businesses do not have websites because they service a local area. Many sell services as opposed to products and a website would not be effective.
Pay-per-call technology will bring the small businesses on the web. The article explains how advertisers can sign up for Ingenio’s services, the per-call prices, and how to create their pay-per-call listing. They stress that pay-per-call and pay-per-click are complementary.